Website optimization
Everyday millions of searches are performed on the Internet, many with the goal of finding a specific kind of company or product. In fact, many of the searches are to find exactly what YOU are selling. The goal of Search-Engine Optimization (SEO) is to connect the people looking for YOUR product or service to YOUR website by making your website more recognizable by search engines. Our website optimization plan consists of engaging four fronts: ad-word optimization, landing page optimization, home page (on-site) optimization, and off-site optimization.
- Gain an immediate edge on your competition
- 100% -200% Return of Investment
- Increased traffic to your website
- Greater visibility on the web
Website optimization allows you to increase the value of your existing websites and traffic without spending a cent. By testing and optimizing your site content and design, we can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.
Ad-Words Optimization
At Think Genius we utilize our teams experience to develop Ad-Word optimization strategies that are both effective at leading clients to your page and effective at making the conversion. By using Think Genius Ad-Word optimization you are ensured to have the most up to date research on the Internet. Think Genius will effectively complete a through investigation into you product or services as such:
- Specific market research to strategize the most effective plan for you Ad-Words campaign
- Develop quality keywords and ads to maximize your conversion and ROI
- Vertical research to ensure you business is suitable for use with Google Ad-Words
- Define your target market and advertising goals, to maximize the quality of keyword usage in your campaign
- Weed out irrelevant searches, to attract only the best leads and visitors to your website
Landing page optimization
A landing page appears after a search result, e-mailed link, an online ad, or a specific promotional URL. It is the first impression you make on a potential client, a client that has clicked and shown interest in your product, now is the time to convince this motivated user to complete the purchase process. The landing page must ensure to persuade users with relevant copy and content, build trust and increase user’s confidence, engage the provider with answers to their questions about your product or services. Think Genius will enhance customer usability by testing using multivariate or A/B testing scenarios, which will in turn, increase your conversion rates and maximize campaign ROI.
Home page optimization
Website optimization allows you to increase the value of your existing websites and traffic without spending a cent. By testing and optimizing your site content and design, we can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert. The process of On-Site optimization for a website involves organizing the displayed & coded content of the website to appeal more to the search engines by maximizing the potential relevance of specific keywords & target words. Or in other words, the code of the website is altered to be richer in the words and content the search engines are interested in seeing, thus making your website attractive to search engines.
Pay-Per Click
Pay-Per Click advertising is one of the most cost efficient means of advertising on the web. Pay-Per Click advertising targets only those who are in the market for your product and moreover Pay-Per Click can often give your website the appearance of being on the very top of search engine results. But perhaps the most appealing aspect of Pay-Per Click advertising is the fact that you are only charged if it works! As the name indicates, it only costs you when people click on the ad and are taken to YOUR site.
- Gain an immediate edge on your competition
- 100% -200% Return of Investment
- Increased traffic to your website
- Greater visibility on the web
At Think Genius we utilize our teams experience to develop Ad-Word optimization strategies that are both effective at leading clients to your page and effective at making the conversion. By using Think Genius Ad-Word optimization you are ensured to have the most up to date research on the Internet. Think Genius will effectively complete a through investigation into you product or services as such:
- Specific market research to strategize the most effective plan for you Ad-Words campaign
- Develop quality keywords and ads to maximize your conversion and ROI
- Vertical research to ensure you business is suitable for use with Google Ad-Words
- Define your target market and advertising goals, to maximize the quality of keyword usage in your campaign
- Weed out irrelevant searches, to attract only the best leads and visitors to your website
Website optimization allows you to increase the value of your existing websites and traffic without spending a cent. By testing and optimizing your site content and design, we can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.
Search Engine Pay per Click Management
Pay-Per Click advertising is one of the most cost efficient means of advertising on the web. Pay-Per Click advertising targets only those who are in the market for your product and moreover Pay-Per Click can often give your website the appearance of being on the very top of search engine results. But perhaps the most appealing aspect of Pay-Per Click advertising is the fact that you are only charged if it works! As the name indicates, it only costs you when people click on the ad and are taken to YOUR site. With Think Genius PPC management your campaign can:
Gain an immediate edge on your competition
100% -200% Return of Investment
Increased traffic to your website
Have greater visibility on the web
As your PPC Account Manager Think Genius understands that our job is to not only drive traffic to your sites but to ensure we drive the traffic to your site that will result in conversions! Think Genius will help your customer find exactly what they are looking for, and take them through the conversion process with ease. Our advanced & exclusive programs and techniques determine the “hot” words that people in the market for your product will type in the search engine. And through continual fine-tuning, we determine the most effective use of words to attract only the most interested potential buyer. Thus, the people who click on your ad are your prospective customers!
“Hot” words that are optimal for search engine usage can also be used with a Google Ad-Words PPC campaign! Utilize Think Genius’s years of experience working with Google Ad-Words PPC campaign and watch the profits roll in with huge ROI increases. Think Genius attacks the PPC campaign on all fronts by not only finding the right “hot” words but also by increasing your website’s Google’s relevance score in turn lowering you pay per click cost and bringing more potential buyers to your site.
Think Genius’s PPC management team will determine the maximum cost per click value for a given keyword phrase. This value will change over time depending on your sites conversion rate, advertising budget, profits and other factors. It is essential to adopt different bidding strategies for each word and not to waste money bidding on for the top spot. Instead our team at Think Genius will examine the paid traffic coming to the site and adjust your bids to the searches bringing in the bulk of the traffic and taking advantage in bid grabs to save money.
Multivariate testing
Your conversions are waiting! Increase your customer conversions by offering the most appealing and enticing webpage possible! Multivariable testing or Split Test Accelerator is the process of allowing the most effective message to rise to the top. Some website banners, headlines, buttons, shapes, colors and other variables are more effective at convincing individuals to buy your product. We enlist all the visitors of your website to take part in our blind focus group. By offering website visitors different variables and monitoring which option promotes greatest conversion, we are able produce the most effective, most converting website.
- Gain an immediate edge on your competition
- 100% -200% Return of Investment
- Increased traffic to your website
- Greater visibility on the web
Our advanced & exclusive programs and techniques determine the “hot” words that people in the market for your product will type in the search engine. And through fine-tuning, we determine the most effective use of words to attract only the most interested potential buyer. Thus, the people who click on your ad are your prospective customers!
Your conversions are waiting! Increase your customer conversions by offering the most appealing and enticing webpage possible! Multivariable testing or Split Test Accelerator is the process of allowing the most effective message to rise to the top. Some website banners, headlines, buttons, shapes, colors and other variables are more effective at convincing individuals to buy your product. We enlist all the visitors of your website to take part in our blind focus group. By offering website visitors different variables and monitoring which option promotes greatest conversion, we are able produce the most effective, most converting website.
- Get relevant and up to date information
- Convert more browsers to clients
- Know what your clients want and give it to them
Multivariable testing is the most effective and affordable way to ensure your customers are converting at the highest rate possible! Our techniques implement the Taguchi method, which yields the most accurate and usable results. Because of our experience and expertise in Split Testing Acceleration, we are able to supply you with the most appealing variable quicker and more affordably!
With A/B testing one factor at a time is tested, with multivariate testing enables you to test many changes simultaneously. The Think Genius team will then evaluate the impact of different combinations, factors and variations on your website that may have a dramatic impact on your conversion goals. Our team will identify the combinations of variations that yield the most effective results! In turn once again maximizing profit and ROI.
Off-Site optimization
Off-Site optimization is the process of getting the name of your company and links to your website out on the web as many times as possible. Search engines rank the importance of your page by how many external links link back to your page. The more important the search engines consider your website the higher it will appear in their results. And as previously mentioned; the higher your company appears on the search engine results, the more likely you are to receive traffic. Off-site optimization uses specialized programs and human assistance to flood the web with links to your site in a variety of ways including; video hosting sites, blog sites, podcasts, mass-produced unique articles and more. Through proper distribution of your name & external links linking back to your website on the most appropriate sites, your website becomes more and more important and moves to the top of the search results list.
Off-Site optimization is the process of getting the name of your company and links to your website out on the web as many times as possible. Search engines rank the importance of your page by how many external links link back to your page. The more important the search engines consider your website the higher it will appear in their results. And as previously mentioned, the higher your company appears on the search engine results, the more likely you are to receive traffic. Off-site optimization uses specialized programs and human assistance to flood the web with links to your site in a variety of ways including; video hosting sites, blog sites, podcasts, mass-produced unique articles and more. Through proper distribution of your name & external links linking back to your website on the most appropriate sites, your website becomes more and more important and moves to the top of the search results list. Our services include!!
- Article Marketing
- Blogging
- eBooks and Reports
- Press Releases
- Web 2.0 Marketing
With Think Genius Off-site marketing your site will increase it’s organic ranking with quality back links, social book marking and blogging, resulting in more people being directed to your site and higher conversion rates!! Leave nothing to chance when initiating your Internet Ad-Word campaign. By utilizing both on-site and off-site marketing strategies you ensure your own success.